Why is Everyone taking a UK Holiday in 2012?
In January, it was announced that over 70% of British families are planning a domestic trip this year. But how much is this number inspired by the beauty of our local landscape, or the economic downturn?
Stonehenge, England / Photo licensed under the Creative Commons, created by Danny Sullivan
UK families are now more likely to remain within our borders than journey to Europe or the Mediterranean. Last year, less than 60% of British families stayed at home, but this year we’re expecting over 10% more.
Financial influence has paid a large part in this turnaround, as nearly half of all Britons fear their job is at risk in the immediate future. Trips to the UK are, on the whole, cheaper than trips abroad and feel much safer an option, as a result.
The problems associated with air travel have also become more prominent in the public’s mind over the last couple of years. With the modern worries over our carbon footprints, increased security and the value of low-budget airlines in question, many holiday-makers are less willing to take to the air.
With the exchange rate of the pound in a less beneficial state than it previously has been, the general consensus is that traveling abroad no longer offers the value of money required. Staying at home now seems like an easier, less stressful and cheaper proposition.
Scotland landscape / Photo licensed under the Creative Commons, created by Jack Shainsky
The beauty of the British landscape is also a massive appeal to those looking closer to home for their travel destination. Beautiful scenery has been the most important factor in location selection since 2009 and the BDRC’s first survey.
The good weather that has blessed the UK in the last couple of years has also had a huge effect on the appeal non-foreign holidays. In this year’s BDRC survey, nearly double the amount of people claimed that the weather influenced their decision to holiday here, than did in 2011.
The 2012 survey also suggests that that Scotland has now become the most popular area to holiday in. 28% chose Scotland as their preferred location, leaving the southwest in a close second with 27%. This is a reversal from the previous year, when the positions were the other way round.
The most sought-after destination for families is Cornwall, which proved to be a real favourite for families with children below the age of eleven.
The Highlands in Scotland are still the most popular region for UK visitors, however. In 2011, they received 13% of all bookings and this looks set to rise, with over 15% of all early bookings, this year.
Written by Jon for Hotel Shop, offering cheap breaks across the UK and beyond.
Category: Travel Tips, United Kingdom
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